Relationships are built on two things: time and trust. This formula applies to both our personal lives and business lives. Granted, the time factor can be a hindrance but in business, we may meet people daily whom we may never again see in person. We want to keep doing business with them and achieve a lasting trust. While first impressions are critical, what is more important is that we build on those moments, and use that effective first meeting to create truly strong bonds: an enduring trust.
Each action that we perform in a relationship will either build it up or break it down. We need to be mindful of everything we do. If it’s said that we’re going to deliver something on deadline, we need to make sure to deliver it If we cannot make that deadline, it’s important to keep our client informed every step of the way. Follow though on every promise.
The more we show that we’re willing to invest in a relationship, the more meaningful it will become. Trust is built over the long haul, and our actions over time show volumes about our character and motivations. A one time effort to close a deal, get a sale or the client, even if it is dramatic and puts a big feather in our cap, it’s not enough. Enduring trust in a relationship can’t be faked and it’s rarely produced by a dramatic, one time effort. Build trust, keep it and nurture it.