Today’s busy social space sometimes creates quite a challenge to filter out a lot of the noise. With so many “new” social media tools and app integrations, it would seem impossible for anybody new to the arena to gain ground.
Very recently, I was asked “Geoff, what are you doing to improve your platform?” This made me stop and think. Here is what I came up with:
Stay Proactive With Inquiries
Nobody like’s talking to a wall. When we reach out to somebody with a question or comment on one’s blog or Facebook page, we usually think others will respond. At the least, the person whose thread we area commenting in. I make it an effort to reply to every e-mail, blog comment, Facebook comment, tweet… etc. I’ve worked hard to position myself within focused marketplaces and still allow for my personal life to have its responsible presence. Because let’s face it… all business really is personal. The friendships accumulated along the journey.
Anything I’ve signed up for in the years past, I’ve looked at closely to see how I can leverage it to help my position/brand. I also wanted to learn how it can help others accomplish what they want. If I can share with others what I’ve learned, and it helps them… my efforts have been worth it.
Maybe it’s because I work in tech that a lot of these things come easy to me. But I cannot express how many times I’ve seen others just start buying domains, hosting, themes, plugins, software, apps… etc, based on… nothing. Earlier this year, I was involved with someone very intelligent who bought up all kinds of stuff for their launch idea and clearly had no idea what they were doing. When it was brought up in conversation, their response was just that, “Well, I don’t know. I don’t know anything about this. I spent a bunch of money on all this. How was I supposed to know?” I was appalled when I heard this coming from someone who strongly advocates “Use Your Resources!” So, take your time and ask people who you know who have been down the road before. Otherwise, you’re just creating unnecessary work for yourself and others involved.
Again… take time to use your resources. You’ll find that the hidden community involved with content management, personal branding and positioning, and social media is filled with all kinds of great people!
Separating Personal and Professional Branding
This is somewhat of a new avenue for me. Several years ago when I decided to create my online presence by jumping from the “I’m a fly” approach, to the “I am the honey” direction, I learned that people wanted to know about me. They wanted to know a little about what makes me get up in the morning, opposed to just what I’ve done and what I’m doing during my day. Professionally. We want to learn about each other. I think this is just human nature. I always enjoy connecting with somebody and then learn what I can about them through their social media streams. And then when it comes time for me to meet them, the level of accuracy (or lack there of) is always rewarding. It helps me realize that my perception and interpretation skills are honed well.
So, creating a personal and professional avenue for both entities helps allow marketability. I believe if it’s done right, they can both help each other and greater results will occur. I’m sure I’ll be following up with this later. So, that’s it for now. I’ll leave this post by asking you this simple question:
What are you currently doing to enhance your online presence and how is it helping you daily?