Co-founder of Altimeter Group, Charlene Li, spoke on the first day at the World Business Forum. She passionately expressed the value of social technologies.
“Social technologies are all about the relationships you can form.”
Here are a few items of interest and advice from Charlene Li:
1. What social technologies does better than anything else is create, foster, and build relationships. They enable authentic and transparent relationships.
2. You can’t control personal relationships, so don’t think you can control business relationships. In fact, you have to give up control in the social space, but you have to still be in command. To do this you have to inspire and lead your customers.
3. You simply cannot put a Return On Investment on a tweet. Make sure you’re asking the right questions when thinking about what to measure regarding the value of social technologies.
The one thing that stood out about Charlene was the connection she made with the audience. Her sincerity and passion poured out effortlessly. She focused on the importance of emotional intelligence within communities, both personally and professionally.
How do you use social technologies to enhance your relationships?